If they are at the point of making an Amazon search, they most likely want to buy a product. This is because people behave differently on Amazon than what they do when making more general searches on the web. In this guide, we'll lead you through how to use SEO tactics to ensure that your products become visible to your target Amazon customers.Įven if you are an expert at using SEO for Google, you will notice some differences when optimizing for Amazon. Therefore, you need to ensure that your Amazon listings include all the important keyword phrases that searchers are likely to use in their Amazon research. The same applies to your products on Amazon, because like Google, Amazon is a gigantic search engine. If your content isn't visible, nobody will see it, regardless of how good or valuable it is. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.If you've ever created website content, you will understand the importance of search engine optimization (SEO) to your online success. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more.

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